Really, another blog? That’s what we need? Well, I do anyway ;-). 
I am using this space to compose my thoughts. To share insights and inspiration on my favourite topics: startups, brand identity, presentation and design. You may find something you like. If you do, feel free to share it with the world!

Picking it up

Here I am, back to writing. Picking it up. Trusting and enjoying the process. Feeling like an imposter, but doing it anyway ;-). read more
December 6, 2020

5 reasons NOT to hire a brand designer

Plenty of successful entrepreneurs will tell you that bringing on an experienced brand designer early in the game is one of the best investments you can make as a start-up. But I’m here to tell you DON’T! Why not? I’ll give you 5 reasons: … read more
July 10, 2020

Too soon to take your brand seriously?

Many early-stage startups feel they don’t need to pay
attention to their brand design just yet. While all efforts are
being invested in finishing the product (important, of course),
 they’ve put off the work on branding… read more
July 2, 2020

Completeness kills momentum

When you’re performing brain surgery on me, I want you to follow all the necessary steps, meticulously. When I’m using your software, I love it when you’ve got all of the bugs out. If I’m putting together an IKEA desk, I definitely want all the parts to be there. Lots of situations require perfection, completeness. When I’m attending your presentation though, it is quite the opposite. … read more
February 7, 2018

The most important slide in your presentation

Which one is it? The slide about your dream team? The problem statement? The one with your perfect solution? Your roadmap, or the financial projections? The killer opening slide maybe? read more
January 24, 2018

Pitching to a trapped audience

While pitching your idea, do you ever feel like you’re fighting a losing battle? Whatever data you provide, your audience keeps holding back? The harder you try, the worse it gets? No matter how promising your projections, they remain skeptical? read more
January 17, 2018

What would Dieter do?

Over the years, you’ve witnessed an awful lot of presentations (or more likely, a lot of awful presentations). You’ve experienced that elegant, simple slides are far more engaging and effective. Applying this insight to your own slides however can be difficult. Who guides you? read more
January 10, 2018

Selling the problem first

Strolling around my local market, I’m passing a fruit stand. The vendor is randomly shouting “STRAWBERRIES!” to the passing crowd. Oddly enough, it works too. I might actually get some. They weren’t on my list, and now I’m buying strawberries. Does that make me a pushover? Maybe. … read more
January 3, 2018