Nobody is going to take your brand seriously unless you do.
If you’re a startup company determined to make a positive impact, we’ll take you very seriously. By helping you build a powerful brand identity and expressions of that identity that make your audience sit up, listen, and then take action. A brand that motivates, attracts and connects is a brand to be reckoned with. A brand with ambition. A brand for business. Serious business.

recent work

| Pure at heart
Pure at heart

Every day, 250 patients die from postoperative heart surgery complications caused by residual blood and clots in the pericardial cavity. Haermonics’ innovation is developed to prevent these complications. In fact, they aim to save 10,000 lives by 2030. 

True to Haermonics’ values – We question. We focus. We dare. – the brand style is sharp yet elegant. With a transparent clarity that relates to the core of its proposition.

It's an honour being a Visual Friday client. Peter doesn't take on just anyone... but when he does, he dedicates himself and his team fully, delivering consistent excellence. In fact, I'm on my way now to an international clinical board meeting with a finely crafted, beautifully designed presentation. The branding support Visual Friday provides always inspires confidence!
- Wouter Markus,
| Breathing Innovation
Breathing Innovation

LungHealth is on a mission to bring the most promising innovations in respiratory research to the world, into the hands (and lungs) of respiratory sufferers everywhere. We created a strong, yet real & human brand that connects with their different audiences.

“Having worked successfully with Visual Friday before, I knew Peter was the one I wanted to assist with the launch of LungHealth. True to form, VF delivered an innovative brand concept, an engaging brand story and fresh, distinctive graphics. The collaborate process was inclusive yet efficient and the results were bold and matched our ambition perfectly. Best of all, the brand clearly resonates well.”
- Ernst Elhorst,
 CEO LungHealth
Concord Neonatal
| Let’s get birth right!
Let’s get birth right!

The Concord Birth Flow® provides a shock-free birth for premature babies. Visual Friday created the brand identity and all assets to support Concord in its mission to make the Concord Birth a birth right for every baby.

"Peter has been part of Concord Neonatal’s journey from the start. He has been instrumental in building our brand and brand identity. Backed by his network of creative professionals, he has created all our marketing communication materials, in a consistent and high quality way. Peter has become an important partner in building our company and helped give birth to our brand!"
- Rianne Rotink,
 CEO Concord Neonatal

Good design is
as little design
as possible.

- Dieter Rams