Nobody is going to take your brand seriously unless you do.
If you’re a startup company determined to make a positive impact, we’ll take you very seriously. By helping you build a powerful brand identity and expressions of that identity that make your audience sit up, listen, and then take action. A brand that motivates, attracts and connects is a brand to be reckoned with. A brand with ambition. A brand for business. Serious business.

recent work

LungHealth
| Breathing Innovation
Breathing Innovation

LungHealth is on a mission to bring the most promising innovations in respiratory research to the world, into the hands (and lungs) of respiratory sufferers everywhere. We created a strong, yet real & human brand that connects with their different audiences.

“Having worked successfully with Visual Friday before, I knew Peter was the one I wanted to assist with the launch of LungHealth. True to form, VF delivered an innovative brand concept, an engaging brand story and fresh, distinctive graphics. The collaborate process was inclusive yet efficient and the results were bold and matched our ambition perfectly. Best of all, the brand clearly resonates well.”
- Ernst Elhorst,
 CEO LungHealth
Concord Neonatal
| Let’s get birth right!
Let’s get birth right!

The Concord Birth Flow® provides a shock-free birth for premature babies. Visual Friday created the brand identity and all assets to support Concord in its mission to make the Concord Birth a birth right for every baby.

"Peter has been part of Concord Neonatal’s journey from the start. He has been instrumental in building our brand and brand identity. Backed by his network of creative professionals, he has created all our marketing communication materials, in a consistent and high quality way. Peter has become an important partner in building our company and helped give birth to our brand!"
- Rianne Rotink,
 CEO Concord Neonatal
Red Dawn Consulting
| Digital Growth Experts
Digital Growth Experts

Explaining a diverse range of services and client segments can be tricky. Starting with the RDC Growth Grid™ as a central guide, Visual Friday designed Red Dawn’s website and brand identity to express confidence and clarity.

"A clear refinement of our go to market offering – making it super simple for clients to get what we do in less than 30 seconds. Great visual representations and use of language. Peter gets to the heart of your strategy, he listens intently, challenges, synthesises and refines. His ability to translate complex concepts into crystal clear engaging imagery is outstanding."
- Arun Dehiri,
 CEO

Good design is
as little design
as possible.

- Dieter Rams