5 reasons NOT to hire a brand designer

5 reasons NOT to hire a brand designer Plenty of successful entrepreneurs will tell you that bringing on an experienced brand designer early in the game is one of the best investments you can make as a start-up. But I’m here to tell you DON’T! Why not? I’ll give you 5 reasons:   1. Relax […]

Too soon to take your brand seriously?

When is it too soon to take your brand identity seriously? Many early-stage startups feel they don’t need to pay attention to their brand design just yet. While all efforts are being invested in finishing the product (important, of course), they’ve put off the work on branding to a moment in the future, after funding. […]