Recap
Good job
you!
Before submitting the form, you can read back the answers you gave.
At the bottom, there is a space to write down anything you’d like to change or add, or extra information that you’d like to share with us.
First impressions
From the top of your head, these are things that you associate with your brand (and why):
| Color: |
, because: |
| Animal: |
, because: |
| Car: |
, because: |
| Song: |
, because: |
| Movie: |
, because: |
| Superhero: |
, because: |
Name
This is the background of the name :
Character
When thinking of as a person, this is how you would describe its character:
The feature or trait that you like most:
Origin
This is how came into existence, with these key elements coming together:
It wouldn't have been possible without these people:
Impact
is here to make this impact:
This is who benefits and how:
If didn't exist...
Win me over...
For 's success, these are the 3 most important audiences we need to win over, taking into account their biggest need and their potential objection:
1. with as their biggest need and as their potential objection
2. with as their biggest need and as their potential objection
3. with as their biggest need and as their potential objection
Inspiration
These 3 brands are a source of inspiration (and why):
1. , because:
2. , because:
3. , because:
Resonance
When you talk about , this is what usally gets people excited:
This feedback has been the most touching:
One more thing...
This questionnaire is designed to get you thinking about some important aspects of your brand. And for us, it helps to get a good sense of your brand’s essence. It does not pretend to be complete but is meant as a starting point for the brand development. We will follow up by discussing these topics with you. If there is anything that you feel is important for us to know now about , you can write it down here.
