Het Zoete Land
Urban agriculture initiative in my hometown Leiden, aimed at participation, recreation and education. When I got on board, the detailed concept was already defined. To make their idea reality, the initiators needed to convince the city council to lend them the intended area, at least for a trial period. I turned their plans into a visual inspiration document, using engaging photos and appealing quotes. A series of icons depict the different aspects of their initiative. The city agreed to facilitate the concept. The project now employs over 30 volunteers, educates visitors and provides organic vegetables, fruit and flowers to over 60 families.