Wat doe jij op je dak?

My hometown Leiden has declared 2020 ‘Year of the Roof’ (Jaar van het Dak), to create awareness and to engage people to use their roofs effectively: increasing climate resilience and biodiversity with ‘green roofs’, generating energy with solar panels, building extra living space.

Based on the city’s primary brand colours, I created a bright graphic style and designed all things visual for the campaign: billboard posters, graphics for web, social content, animation, documents.