My hometown Leiden has declared 2020 ‘Year of the Roof’ (Jaar van het Dak), to create awareness and to engage people to use their roofs effectively: increasing climate resilience and biodiversity with ‘green roofs’, generating energy with solar panels, building extra living space.

Based on the city’s primary brand colours, I created a bright graphic style and designed all things visual for the campaign: billboard posters, graphics for web, social content, animation, documents.