Urban Farming Inspiration
6th October 2013
Het Zoete Land
In order to get green light for this urban farm in Leiden (NL), the initiators had to convince city council and other partners. How do you let them share your dream?
This inspiration book transferred the envisioned future farm and its many positive effects on local society into a visual story that engaged viewers to join in and give their support.
The visual narrative has started the snowball effect by attracting ever more partners, facilitators, participants to the initiative. Currently, Het Zoete Land is flourishing, giving participants a chance to get their hands dirty, as well as harvest and eat healthy, biological, superfresh food.