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Urban Farming Inspiration

Category

Print, Slides

Date

6th October 2013

Client

Het Zoete Land

Link

Website

Challenge

In order to get green light for this urban farm in Leiden (NL), the initiators had to convince city council and other partners. How do you let them share your dream?

Solution

This inspiration book transferred the envisioned future farm and its many positive effects on local society into a visual story that engaged viewers to join in and give their support.

Impact

The visual narrative has started the snowball effect by attracting ever more partners, facilitators, participants to the initiative. Currently, Het Zoete Land is flourishing, giving participants a chance to get their hands dirty, as well as harvest and eat healthy, biological, superfresh food.