loading

Saving Energy with Joe

Category

Slides

Date

1st March 2016

Client

Quby

Link

Website

Challenge

How can we align everyone’s efforts in developing smart energy saving solutions with the Quby product portfolio? How can we make everyone involved understand the customer problem, in order to come up solutions that will delight this customer?

Solution

The children’s book style enabled us to make it as simple and accessible as possible. The friendly and expressive characters allow viewers to identify with the customer and other personas. The story has a natural flow that shows how the presented solutions make sense.

Impact

This presentation was shared with all stakeholders within Quby and its client Eneco, and has gotten everyone on board with the proposed approach and direction. It has made the customer problem tangible. In fact, instead of talking about ‘the customer’, they are now referring to ‘Joe’.

“These visuals have brought the customer problem to the essence, comprehensible for all stakeholders: developers, managers and clients.”

Tako in ’t Veld, Head of Quby Smart Energy

""

Illustration Credits

original character illustrations by Sergey Konyakin / Artenot
original interior illustrations by Magdalena / Mgd.Design

Saving Energy with Joe as a children's book?