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Building Vitality

Category

Slides

Date

16th October 2016

Client

Merces Custodio

Link

Website

Challenge

Nominated for ‘Vitality Manager of the Year’, Laura had the opportunity to present her case during the annual ‘Arbo Innovatie Congres’. How do you show the context of the case and the less tangible parts of the projects? How do you entertain an audience on a day filled with presentations on similar subjects?

Solution

Since the project was all about the people, I featured characters on all slides. Expressions of the characters support the ‘feel’ of each slide. Throughout the presentation, building up to the results of the Vitality project, you see the building in the background gradually reach its completion as well, subconsciously supporting the essence of the story.

Impact

Despite not winning the actual award, Laura Kleemans made a strong impression on the audience with her presentation. Creating positive exposure for herself, her employer, her client, and for the benefits of investing in Vitality projects like this one.